Submitted Date 09/13/2018

The purpose of PR is to get your news in front of as many people as possible. Getting your business in the press is the perfect way to brand yourself and your business as an industry expert! Have you ever wondered how certain brands (who may not be that BIG) get their name in the press? It's actually a lot easier than you think. There are just a few simple steps that you need to take:


Why Do You Need Press For Your Business?

- It is generally free or lower cost than advertising.
- Publicity carries more credibility because it basically is a third party recommendation.
- Having your ideas in the press angles you as a thought leader in your industry. 


Getting The Right Contact Information

Getting the right contact information is half the work. Here are a few ways you can get it: 

- Have a list of targeted industry publications.
- Go to your targeted publication's website, find their contact page (or their blog) and find the name of the person who edits the sections that your product to service would be perfect for. 
- Find that persons contact email through either the publication's contact page, Google or LinkedIn. 


The Pitch

After you get the right contact information, it is time to write your email pitch. Writing a pitch email doesn't have to be complicated. Make sure that your email shows that you understand who their reader is, and what type of writing style they prefer. That is how the editor will even consider your article. Here is the exact pitch that I use for press relations: 

Hi *Name of Editor,*

I wanted to reach out to you because as you are an editor for *Name of Publication,* and I have read your articles in the *Name of Sectin*section, so I thought you would be the best person to reach out too. 

I am with *Name of Company,* (briefly explain your company). I wanted to do a guest post/feature for *Name of Publication.* 

I have a perfect piece that I think your readers will really benefit from titled, *Name of Article.* It is just under 550 words, and it provides the top three questions that *the point of your article.* These questions can help determine the reasoning behind: (list your reasons here). My experience draws from my experience with some of my clients not fully understanding 
*point of article.* For that reason, I feel that this article would be extremely helpful. 

I can send you over a copy to read over if this sounds like something you would be interested in. Let me know. Thanks!

- Mariya 

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  • Mary Jaimes-Serrano 4 years, 3 months ago

    Mariya, this is great advice. I especially like how you break it down and give examples. Thank you for sharing your beneficial knowledge. Have a great weekend.