4 TIPS FOR WRITERS: ON-PAGE SEO

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Submitted Date 01/05/2019
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As I started working as a content writer in addition to putting my own writings into cyberspace, I learned a valuable lesson: SEO is important. It does not matter if you want to find your audience or you want them to find you, SEO is a skill I believe every writer needs to tackle to win the battle to land on the first page of search results.

Be honest with yourself! When you search for something online, how often do you click on page 2 or 3 of the search results? Or do you just enter different keywords that are perhaps more specific?

Here are some SEO tips to keep in mind:

1. Specific keywords are better than general ones because they are less competitive. If you were to google “writing tips,” you would find a lot of articles that are not necessarily focused on a specific aspect of writing. You will get different results if you google “writing tips for bloggers.” As you get more specific, you refine your search results filtering out unwanted content. As you get more and more specific, the keywords get less and less competitive. Even though fewer users may be searching for a specific set of keywords, you have a higher chance of attracting them as a reader because your content is targeting them. It will also help you rank higher in the search results to generate solid leads.

2. Incorporate long-tail keywords into your content. These keywords are phrases or a combination of words that are written into an article. After you have written your first draft, go back and highlight what you think readers would search. You should also make a list of what you think your readers will search for and try to incorporate those phrases into your content. A lot of people search using questions starting with “how” or “why.”

Extra Tip: I strongly advise against keyword stuffing since this will probably work against you once google analytics picks it up. When you use keywords in your content, it should be natural.

3. Tags matter too! While long-tail keywords are better to help eliminate the competition, tags can help get your work featured on a specific page. If you use a site like Medium, choosing the correct tag is sometimes half the battle. When I see a story has been featured or picked by curators on a specific topic, I notice traffic increases to those stories. On WriteSpike, tags are used in a similar way as readers can filter what stories they view based on those genres. Do not ignore the power of tags.

4. Write captions for your pictures. Many times, writers will use pictures without putting a caption or a description of the photo. For instance, if you are publishing photos from a trip you took to provide a gallery of a specific city, you want to write the city name in the caption. When people are searching for photos of that city, Google will have a higher chance of picking up your photo for containing the correct keywords. To test this out, google your name. If photos of you or your work show up, why do you think this happened? If nothing showed up, why not? Did you post photos of yourself or your work without captions?

Photo by Fancycrave on Unsplash

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  • Andrea Hope 5 years, 4 months ago

    Good tip about writing captions for photos. I also started making sure my photos are named something relevant instead of a random string of numbers. Does that help with SEO or systems don't recognize the file name?

    • Robert Mitton 4 years, 7 months ago

      There are two things that should be done every time that you put an image on a webpage. Firstly, you want to give the image a good keyword-relevant name/title so that the search engines give it some priority. Secondly, you should use the Alt Text field to vividly described the image. This should NOT be keyword inputted! This field is used for situations like for blind people so that they can hopefully visualize the image with the description in the Alt text field. This is a good example: https://en.wikipedia.org/wiki/Alt_attribute

  • Miranda Fotia 5 years, 1 month ago

    Great tips! I don't know very much about SEO writing, but as a freelancer, I have seen that this skill is in high demand. Thanks for sharing!

    • Robert Mitton 4 years, 7 months ago

      As far as things on the web go, SEO is the single most important factor there is! You can have the most amazing eye candy website on the planet and no one will ever visit it if the proper SEO has not been implemented! I am starting a series here on WriteSpike dealing with organic SEO and it is recommended for anyone posting on the web!

  • Robert Mitton 4 years, 7 months ago

    This is a good start, but just the very tip of the proverbial iceberg as there is so very much to creating organic, white hat SEO. I have started a series of articles on this subject here on WriteSpike and I suggest that anyone that is posting to websites and doesn't have an understanding of what SEO is all about should maybe start referring to my articles. I will be posting Part Four later tonight, with many more parts to come in the near future. And for anyone trying to make a presence on the web via a website and you're attempting to do this with the likes of Squarespace, Wix, Weebly, GoDaddy or the rest of that ilk, I recommend that you stop right now and make a REAL website! You can read more about this in Part Three entitled "You're Toast With Yoast!". https://www.writespike.com/story/VumXBOliomc2/how-to-create-seo-organically-part-three-static-vs-dynamic-websites/